Stage 02 — Processing
Process Data Into Signals
Raw media goes in. Structured signals come out. This is what happens between extraction and insight.
[Network Processing]
//001
SIMILARITY
Overlap calculated
- Follower overlap analysis
- Following pattern matching
- Mutual connection scoring
- Pairwise relationship weights
//002
GRAPH BUILD
Structure assembled
- Directed edge construction
- Connection matrix encoding
- Optimized graph representation
- Edge weight normalization
//003
ALGORITHMS
Intelligence extracted
- Community detection
- Influence scoring
- Force-directed layout
- 2D/3D position assignment
Network Signals Output
- Community membership assignments
- Influence scores per account
- Graph coordinates for visualization
- Ready for Network Intelligence layer
[Media Processing]
//001
VISUAL
Frames decoded
- Keyframe extraction
- Scene composition
- Object detection
- Motion analysis
//002
AUDIO
Sound understood
- Speech transcription
- Audio classification
- Semantic embedding
- Language detection
//003
TEXT
Meaning mapped
- Caption analysis
- Hashtag extraction
- Entity recognition
- Semantic encoding
//004
PERFORMANCE
Numbers measured
- Performance metrics
- Engagement benchmarks
- View tracking
- Interaction rates
Unified Signal Output
- Visual, audio, and text signals merged into unified representation
- Every piece of content becomes searchable and comparable
- Signals feed forward into Network, Content, and Conversation analysis
- No manual tagging — intelligence extracted automatically
[Comment Processing]
//001
CLASSIFY
Text understood
- Neural text encoding
- High-dimensional representation
- Batch processing pipeline
- Semantic space mapping
//002
SENTIMENT
Scores calculated
- Calibrated sentiment scoring
- Benchmark comparison
- Semantic similarity analysis
- 5-point Likert scale output
//003
DEDUPLICATION
Noise removed
- Text normalization
- Semantic clustering
- Canonical comment selection
- Spam and bot filtering
Comment Signals Output
- Sentiment scores per comment
- Deduplicated canonical set
- Topic and entity extractions
- Ready for Conversation Intelligence layer
What These Signals Enable
Processed signals feed into three intelligence layers